Who is search engine

SEO tactics can still be used to rank highly for relevant queries within these directory search engines. See types of search engine. Universal or 'blended' search is how search engines present different content types in the search results to users. As well as the traditional text page results, the SERP will also show rich media content, such as images, videos, maps, articles and shopping pages. Having several different types of content on your website - for example, an instructional video on how to use your product, or a blog - could impact on your chances of appearing on results pages and how highly you are ranked.

You can use 'structured data' on your website to help search engines understand and display specific types of content. This is a code added to the HTML markup. Using structured data mean that information such as review ratings, images, addresses and phone numbers can appear on the search engine results page.

My New Business Northern Ireland business support finder Sample templates, forms, letters, policies and checklists Licence finder Find a case study Do it online. Breadcrumb Home Guides Sales and marketing Digital marketing What is a search engine and how do they work? Search engine optimisation SEO What is a search engine and how do they work?

What is a search engine? The main source of revenue for search engines like Google comes from various indirect sources. Search engines can monetize their services via:. Archie worked pretty simply — it looked at the sites available on the internet and indexed them as downloadable files.

However, it could not index the content of the sites and therefore the result pages had the form of a simple list. Web browser e. Chrome, Firefox, Microsoft Edge, etc. The purpose of the browser is to provide a user-friendly interface to display the webpages. Search engine e. Google, Bing, Yahoo! What is a search engine? The beginnings of search engines The first internet search engine was Archie Query Form introduced in — it was a simple tool that searched for FTP sites and provided them in the form of a list.

It did not include any further content. As illustrated, the source of all search engine data is collected using a spider or crawler that visits each page on the Internet and collects its information.

Once a page is crawled, the data contained in the page is processed and indexed. Often, this can involve the steps below. The data collected is used to rank each page. These rankings then determine which pages to show in the search results and in what order. Finally, once the data is processed, it's broken up into files, inserted into a database, or loaded into memory , where it's accessed when a search is performed. Not necessarily. Search engines use proprietary algorithms to index and correlate data, so every search engine has its own approach to finding what you're trying to find.

Its results may be based on where you're located, what else you've searched for, and what results were preferred by other users searching for the same thing.

Each search engine uniquely weights these and offers you different results. There isn't one search engine that is better than all the others. This gap in sophistication tends to make them easier to understand, predict, and optimize for. Due to the lower traffic, there are fewer SEO pros vying for the top 10 positions and studying the algorithms providing good ROI for those who do. On the ad side, there are less sophisticated systems to work with. Due to the lower volume and ease of setup from existing Google Ads campaigns, the lower traffic can easily be made up for by the lower CPC.

That aside, the ROI can often be better on Microsoft Bing, though the number of conversions far lower. Each engine needs to be managed individually for its CPC and demographics resulting in different conversion rates, etc. However, copying campaigns can greatly speed up the setup process.

Baidu was founded in and is the dominant search engine in China, with over Outside of China, Baidu holds little influence. Within the country, Baidu powers 3. The downside to Baidu is that it only gives access to one market. The upside is that the market it gives access to is huge.