Why is ike crossed off mike and ikes

By using Facebook as the main social media platform, the story of the split was able to develop over many months while keeping the target consumers involved by posting comments and videos with their reactions. One year later, the results of the campaign split are in. After a year of some time apart, Mike and Ike have decided to get back together and the brand has grown 7.

The Mike and Ike Facebook page also tripled, reaching just under one million fans. With new consumers in mind, the brand turned to Facebook knowing the potential success it could provide with their younger target audience. In all, there have been close to 40 different flavors of Mike and Ike. For years, Just Born resisted depicting Mike and Ike in physical form.

Then in the '60s, the company updated its Original Fruit packaging to show two mustachioed gents. One wore a top hat and resembled a redheaded Willy Wonka, while the other was a stouter, Dr. Watson-esque figure donning a green bowler. The characters were certainly a far cry from the two dudes representing Mike and Ike these days. Mike and Ike is the best-selling non-chocolate candy at movie theaters, and has been for years.

Most movie theaters carry the 5-ounce theater box, but super fans can also upgrade to the 1-pound and 1. Fans of the candy didn't seem to grow tired of hearing about the failing relationship, following updates on the Mike and Ike Tumblr and Facebook pages.

As a result of the divorce campaign, the company has had its highest sales in 10 years -- sales of the original fruit flavor are up 9. Love is in the air, people! In honor of Mike and Ike getting back together, Just Born is launching a new flavor called Strawberry Reunion, which will roll out in stores starting next week. Take a look:. In addition to the new flavor, all of the Mike and Ike boxes underwent a redesign -- especially important considering the versions in stores for the past year had either "Mike" or "Ike" crossed out no one said divorce was pretty!

To really push the new incarnation of Mike and Ike, there will be billboard ads, radio spots, in-store displays, a relaunched website and more.