Can you use css in emails

There are three ways to include styles within an email: using external stylesheets, embedded styles, or inline styles. Embedded styles are becoming increasingly popular due to the rise of mobile and associated popularity of responsive design techniques, but they do have their limitations.

Inline styles are applied directly to HTML elements in each line of HTML—and are generally the safest way to ensure rendering compatibility across various email clients. However, inline styles can be time-consuming to write and a bit challenging to manage. So which should you use? While most designers use a mix of embedded and inline styles, inline styles are essential. The styling in the body of your email will not display in clients like Gmail.

Luckily, there are some solutions. There are a handful of online free tools that will automatically inline your CSS for you. Although the data above gives a good baseline overview of email client usage, that usage differs from list to list.

And some international email clients have limited support for embedded CSS. You should use a tool like Litmus Email Analytics to see where your subscribers are opening before making a decision about how you approach CSS inlining.

If you find that all or most of your subscribers are using modern email clients, then the tradeoff of support could be a great boon for your email development workflow. Ready to take your email workflow to the next level? Litmus Builder offers more than just the industry-leading CSS inliner. Get the best email marketing and design tips, stats, and resources, delivered to your inbox.

Litmus Blog Email marketing best practices to guide your strategy. Jason Rodriguez. What is CSS inlining? There are a variety of methods and tools that can help you inline your CSS. Viewed 46k times. Improve this question. Josh Curren Josh Curren 9, 17 17 gold badges 57 57 silver badges 72 72 bronze badges. Related post - Adding css in html that will be sent to an email — RBT. Add a comment. Active Oldest Votes. Forget efficient. Forget smart. Forget maintainable. This is HTML mail we're talking about.

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