Yahoo what does

Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. It's only a slight overstatement to suggest that Yahoo! Back then, the concept of using a single search engine to quickly and easily search this remarkable construct called the Internet seemed as futuristic as commercial interplanetary travel or asteroid mining do today. Throw in a free email service, instant messaging, and up-to-the-hour news feeds, and Yahoo appeared poised to become the technology company for a new century.

Then Google , now Alphabet Inc. GOOG , happened. It offering virtually everything Yahoo did except cheaper and faster, condemning Yahoo to the unfortunate fate of devolve from precocious upstart to sluggish legacy company in a mere 18 months. Today, Yahoo exists as a diminished but still lucrative amalgam of disparate offerings — everything from fantasy football and celebrity gossip to web hosting and maps, all packaged for Yahoo's real clients, advertisers.

This has lead to disorganized management. Verizon's acquisition totally shook up Yahoo's business model and turned the company away from the Asian market. Yahoo's business included an equity stake in Alibaba BABA , the astonishingly successful Chinese monolith that serves as something of a hybrid eBay Inc. Verizon chose not to acquire the Alibaba stake.

It also chose to exclude Yahoo Japan from the sale. Most of Yahoo's business model was redundant in a sated marketplace, and despite Verizon Media's efforts, this may still be true.

But if you have an active Yahoo email account that you never bothered to close after switching to Gmail, or if you happen to click on a Yahoo-branded news link, congratulations. You are one of the active monthly users whom the company claims to engage. Verizon's strategy is to leverage this "engagement" for digital advertising. Verizon Media currently owns branded 23 sites, including nine Yahoo sites.

Ads on Yahoo sites work like any other digital ads. Yahoo sells ad-space to advertisers. The more clicks a certain piece of ad-space garners, the more valuable it is. Advertisers can choose to buy space on Yahoo sites through Verizon Media's supply side platform SSP , which is more profitable for Yahoo, or on third party demand site platforms DSP , which is more efficient for advertisers and less profitable for Yahoo.

While it is difficult to determine Yahoo's financial performance from Verizon's financial statements, it does seem that "engagement" with Yahoo sites is working for Verizon, just not nearly as well as the company had hoped. Most of this revenue increase is attributable to the influx of advertising dollars Verizon Media now collects from Yahoo sites. Google currently dominates the market, but it is losing ground to Facebook and Amazon.

As a result, Verizon's current marketshare in digital ads is currently only 2. As it stands, Yahoo, and Verizon Media broadly, are still money makers for Verizon, but just barely. Although the digital ad industry is booming in terms of volume, Verizon's decreasing market share doesn't bode well for the company's future in the space. Verizon Media is undergoing significant changes in an attempt to save itself.

The company is planning on launching a whopping 20 new products in the next six months. Yahoo Finance and Yahoo Mail play big roles in this strategy. Style: MLA. More Definitions for yahoo. English Language Learners Definition of yahoo Entry 1 of 2. Get Word of the Day daily email! Test Your Vocabulary. Test your visual vocabulary with our question challenge!

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Besides being a portal and search engine, Yahoo! Some of these services include:. To learn more about Yahoo! The definition of Yahoo! If you would like to reference this page or cite this definition, you can use the green citation links above.

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